What is Digital Signage? A network of display devices (Plasma /LCD) used for delivering multimedia content to customers, in order to attract, welcome, inform, guide, sell and develop loyalty.
Advanced networking technologies provide the ability to remotely manage each and every display. This allows broadcasting of relevant messages to a target audience, at the most appropriate time.
Narrowcasting, In-Store Merchandizing, Electronics Display Network and Data-Casting are common definitions for this trend. More and more retailers, financial, healthcare and other institutes across the world are considering this innovative technology as a strategic communication tool.
Stimulation is the Key Dynamic Digital Signage allows any combination of video, animation, text, audio and visuals to be sent directly to a display in a point-of-sale or public area.
Digital Signage, in retails for example, stimulates customers to purchase. It can generate a number of competitive advantages for retailers such as increased awareness, message flexibility and an enhanced environment.
Not only does it create interest and entertainment, but also gives information when it is most relevant and promotes new products where it is most effective.
Remote management The web based administration and networking management tools make our solution fully controlled from a remote office.
This allows real-time update of content; adjusting it to changing needs of marketing professionals.
Any update or urgent message you might have would be transmitted in a matter of seconds.
Further more, our deployment also provides an option for each location to customize the content to its own unique needs.
This allows you to perform real-time marketing experiments at Point-of-Sale, which will immediately show the results.
Flexibility & simplicity Delivering content over ADSL as opposed to video/DVD dispatching, ensures the content arrives and is displayed according to proper schedule. No need to worry about errors in shipping and handling costs. No need to rely upon on-site personnel to change tapes or DVDs.
Applications…
Telephony Interactions
Interactive Voice Response (IVR)
Interactive Voice Response is a software application that accepts input of voice command (Voice Recognition) or touch-tone keypad and provides appropriate response in various forms such as speech, SMS, MMS, fax, call-back,
e-mail, etc.
This human-to-machine technology enables to simultaneously handle a large number of calls through automated processes.
Mobile What started simply as a portable phone has become rapidly the most used personal tool for entertainment and a mean of interaction for all ages.
The mobile phone enables to communicate in every media one chooses: either by simple text notification (SMS), or a multimedia message (MMS) containing also audio and images, or even an Internet access (WAP) that is gaining popularity each and every day.
A device that is constantly in your costumer’s pocket, anytime & anywhere, opens a new, direct and interactive channel of communication, which you can use either for marketing or service purposes.
Customer Relationship Management Solutions (CRM) The explosive growth of communication technology has changed the perspective on CRM.
Most of today’s customers possess personal communication tools and are available at all times. Multiple channels of communications such as Internet (e-mails, websites) and mobile phones are adding complexity to customer relation management, creating new challenges for organizations.
In today’s competitive market where each customer interaction might be an opportunity; companies should ensure they are well equipped to wincustomer loyaltyand increase customer base.
Eventually what will motivate the costumer is simplicity & efficiency. Let our knowledge and experience turn these complex issues into simple and efficient solutions for your customers and for you.
Anytime & Anywhere IVR Customers are becoming harder to please; they require high quality of service and expect 24/7accessibility & responsiveness.
It is essential and cost-effective for organizations to offer self-service applications using automated systems, in order to stand up to the competition in the market and keep up with customers’ demands.
Let automation work for you with our IVR applications!
Mobile Mobile media opens a whole new world of possibilities to accomplish smart marketing, promote new products and even optimize service applications, targeting them to the right place and time.
Mobile phone is carried anywhere, opening the possibility to run advanced applications according to location of your customer.
Dialogue Automation New technologies such as ASR (Automated Speech Recognition) and MMS (Multimedia Message Services) expand the options for delivering unattended services.
Thanks to recent developments, users benefit from an extended range of self-service applications, as well as from a user-friendly interface. Voice command simplifies the navigation process and permits complex database interrogation.
